Internet Marketing For Real Estate

 

Let's start with the definition of success: A website that is successful should bring you more buyers and help you get more listings.

These three concepts are essential for your website to succeed in obtaining more listings and/or buyers.

1. It is easy to see the first step: create a website. Why?

Answer: A Real Estate website can be used to attract buyers and sellers as well as a meeting point or office. A potential customer can visit your website to view the most recent listings and get information about the area. Your website should be able to help customers make informed decisions, regardless of where they are located or at what stage of the process of buying or selling a property.

This brings me to an important concept about how to think about a website and its role in your business.

Answer: A website can be described as an online sales presentation.

As with all sales presentations, there is a time limit within which you can establish that your prospect should deal with you. Your website must quickly show real benefits to your prospect. Real Estate Sedona Az Customers only want to know the benefits.



Conclusion: Your website is an integral part your business.

While there are many things to consider when designing a website, it is important that you understand how a website can help your business.

2. A successful website must be easy to find. This is the second principle of success.

Explanation: Let's assume you are an agent located in Cocoa Beach Florida. This is in Brevard County Florida. Here are some examples of search terms and phrases prospects might use to find you:

A-Cocoa Beach real estate available for sale
Agents specializing in B-Cocoa Beach real estate
C-Brevard County real estate
D-Cocoa beachfront properties
E-Cocoa shorts for the beach

If you have websites, do you see your website in Google searches? If your site is listed on the first page, which page? The first page is where you want to go, but the top three pages should be your goal.

The big question is, how can we get our website to appear on the first pages of Google?

Answer: Search engine optimization, which involves many factors. Google considers-
Your site/domain name's timeframe has been updated. The content of your site (what it offers users) and the links to your site from relevant sites. Page-titles, descriptions, and keywords in both the page content as well as the background coding. Search engines also want to see that a site has been maintained. This means that new content is added/changed frequently.

For now, the second important aspect of a website that is successful is being easily found.

3.The So What Factor is the third and final step in creating a website that is successful.

Let's say you have a website that can be found using a search term. The customer finds it in the search engine results, clicks on it and then it opens up. Your online sales presentation opens and the customer can now view it. Based on what he sees of it, he may click away or spend more time exploring what it has to provide. If they like it, they will continue to explore the site and look at other pages.

Let me explain: In the past, most websites only offered access to MLS listings or bios of agents. Each site has the same functionality, so to convince customers to explore more of your site they must offer more. The question is: What do you have that other agents websites don't? It won't be MLS searches. The bottom line is that websites in the past were all about agents. Today they must be about the customers!

However, MLS searches are not necessary. Try to think beyond a simple search. You might offer specialized searches such as all waterfront properties or properties from x to x or all commercial, vacant land, or all short-sales. You will need MLS listings, but you can be creative. You can do some of the work for your client.

Are there other ways you can have a site that provides benefits?

You can get good information about the area, such as how much it costs to live compared to other cities in the state and national. How about transportation, health, and arts?

Imagine a friend asking you questions like, "What's it like living in this town?" or "What are the nearest golf courses?" These are just a few of the many topics that your site should cover. Their interests will determine the questions.

Conclusion:
1. Create a website.
2. Make sure your website is easy to find.
3. Your website will be able to deliver the goods once it is found.

 

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